1. Important information and who we are
This website is not intended for children and we do not knowingly collect data relating to children.
Acre & Apron is the ‘controller’ for the purposes of the Data Protection Act 2018 and responsible for your personal data.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
2. The data we collect about you
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
- Identity Data - includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.
- Contact Data - includes billing address, delivery address, email address and telephone numbers.
- Financial Data - includes bank account and payment card details.
- Transaction Data - includes details about payments to and from you and other details of products and services you have purchased from us.
- Technical Data - includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
- Profile Data -includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
- Usage Data - includes information about how you use our website, products and services.
- Marketing and Communications Data - includes your preferences in receiving marketing from us and our third parties and your communication preferences.
If you fail to provide personal data
Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods).
3. How is your personal data collected?
We use different methods to collect data from and about you including through:
- Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
- purchase our products;
- create an account on our website;
- subscribe to our publications;
- request marketing to be sent to you;
- enter a competition, promotion or survey;
- give us feedback;
- or contact us.
4. How we use your personal data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- Where we need to perform the contract we are about to enter into or have entered into with you.
- Where it is necessary for our legitimate interests in running our business (or those of a third party) and your interests and fundamental rights do not override those interests.
- Where we need to comply with a legal obligation.
Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.
We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).
You will receive marketing communications from us if you have requested information from us or purchased goods from us and you have not opted out of receiving that marketing.
You can ask us to stop sending you marketing messages at any time by contacting us at any time.
- Disclosures of your personal data
We may share your personal data with the parties set out below:
- external service providers, for example, who manage payments on our behalf or deliver goods on our behalf;
- third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them; and
- our suppliers and their agents.
- International transfers
Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
- We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data.
- Where we use certain service providers, we may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK.
We use Google Analytics to help us measure how users interact with our website content. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. Google Analytics transfers data to the United States.
For more information on Google analytics, please visit http://www.google.com/policies/privacy/partners/
To opt out of being tracked via Google Analytics, you can also use Google's opt-out browser add-on: https://tools.google.com/dlpage/gaoptout
7. Data security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
8. Data retention
How long will you use my personal data for?
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
9. Your legal rights
You have the right, in accordance with data protection law, to:
- Access and Information – you have the right to request details and a copy of the personal data that we hold about you and information as to how we process it.
- Rectification – you have the right to request that any inaccurate or incomplete data that we hold about you is corrected or updated;
- Erasure – you have the right to request that we delete the personal data that we hold about you. This is also known as ‘the right to be forgotten’. Please note that this is not an absolute right. This means that it only applies in certain circumstances. We will notify you if we are unable to comply with your request;
- Restriction of processing or to object to processing – you have the right to request that we no longer process your personal data for a particular purpose or to object to such processing;
- Data portability – you have the right to request that we provide you with a copy of your personal data in a form which ensures that it is easily transferable from one IT environment to another in a safe and secure manner; and
- Withdraw consent – if we are processing your personal data on the basis of your consent, you may withdraw that consent at any time.
You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.